Thursday, November 3, 2016

Quick Summary: No-Drop Sub-3 Chicago Marathon Joggling Coverage

The numbers are in. Here's a quick media campaign recap of the sub-3-hour no-drop Chicago Marathon juggling-running story:

Total media impressions: 6.2 squillion*
Social media shares: 3.7 kajillion
Video views: 3.3 umptillion

*Sponsorship inquiries for 2017 can be sent to joggler1@gmail.com. You won't regret it.

Michal Kapral joggling juggling Chicago Marathon 2016 joggler
Joggling the 2016 Chicago Marathon (Photo: Colin Boyle)





Some of the media coverage so far:

NPR, BBC World Service, Good Morning America, Twitter Moments, BuzzFeed, Forbes, Yahoo, Apple News, ESPN SportsCenter, UPI News, Storyful, Newser, Runner's World, Canadian Running, International Business Times, LetsRun.com, O2 Magazine, 444.hu, NowThis, iHeart Radio, Allinteresting.com, L.A. Times, Chicago Tribune, Herald Sun, PBS, and many many other foreign-language sites (the Google translations of these made me laugh to the point of tears – future post about this?).

I know you're not supposed to read the comments, but I couldn't resist looking at some of the feedback from the Facebook posts. The NPR story alone had something like 10,000 comments. A lot of people apparently thought it was an Onion article. Many others asked if I could chew gum while doing it (YES). My favourite comments of all were the few that said "No one cares," referring to an article that has 20,000 likes and 6,000 shares. Of all the possible criticisms of a guy running a marathon juggling, this one literally disproves itself. It's like that John Waite song, "Missing You." He's singing "I ain't missing you at all" but you know he really is.

One of the biggest thrills that will be hard to top was making ESPN SportsCenter's Top 10 Plays. Yeah, I was only No. 8, but I'm not in the NBA, MLB or NFL, so until there's a successful National Joggling League (NJL), I won't crack the top 3.

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