Showing posts with label sponsorship. Show all posts
Showing posts with label sponsorship. Show all posts

Thursday, May 29, 2008

Velomobile sponsorship

Our Mango velomobile will soon have a sponsor (details to follow), and we're hoping to keep it sponsored indefinitely by pitching it to other advertisers in the future. It's really a no-brainer, when you consider that it sits parked it downtown Toronto all day and attracts 100 times more attention than a traditional billboard. I like to watch people react to it as they walk by. A lot of people will even pose next to it for a picture. It also has more surface area for advertising than those new Eco Cabs that are being pedalled around Yonge and Dundas.

Last weekend, I did my final interview with the documentary film crew that has been following me for two years, and they even got some footage of me and kids in the Mango. The movie, Breaking and Entering, is slated for release sometime in 2009. They assure me that they've assembled some of the best joggling footage in history.